From & for small, circular enterprises
In 2022, we are selected to participate in a grant held by British Council x Coventry University. Our main task is to collaborate and respond towards the circular economy in creativity. There are several nation representatives that also joined from Africa and India.
Most of the participants are active in the fashion industry. However, as branding artisans, we chose to create a Brand Empowerment sub-program. We provided free creative consultancy to visual identity-making for local microbusinesses that have a spirit of sustaining either culture or mother nature in their practice or product.
We called our experimental project: "Toko Branding Gaya Baroe".
Task: Small and micro business empowerment
Industry: small business
year: 2022
Team: Azkia Fadlan, Sabikah Alma Jacinda,fadila irawan, felicia melawi, jasmine kane, mutiara syaharani, reyhan salsabil, Dyah Rani, Kezia Sherlyta, kresna dwitomo
collaborator: coventry university, bank sampah meladjoe, bibialo cirendeu, visual etnik medan. indonesia, africa, adapt uk.
We understand that branding services can feel overwhelming, especially for micro and small business owners. They have limited capital, and they have to sell fast. In Indonesia, most of the creative services are either super expensive and take a long time to be seen OR dirt cheap, producing generic results.
Toko Branding Gaya Baroe mission is to provide Micro and Small Brands with a creative solution that produces a 'fair enough' identity based on Projek AGNI 7 years of experiences with less money and less time (only 2-3 weeks of process).
AND... with NO Revision.
Check the details of Project Above and Below!
Visual Etnik - Batak / Medan
Visual etnik: taking inspiration from batak culture
fadila irawan
Bank Sampah Meladjoe - Bandung
A WASTE BANK TO ENCOURAGE PEOPLE TO BE CONSCIOUS
FELICIA MELAWI
Bibialo - Cirendeu
A CASSAVA-BASED FOOD SOVEREIGNTY IN CIRENDEU
AZKIA FADLAN
Untuk mendorong identitas jenama lokal yang berkualitas dan dengan harga yang terjangkau, kami masih terbuka untuk bisnis micro dan perseorangan dengan sistem Toko Branding Gaya Baroe ini. Sila hubungi kami pada tautan di bawah untuk mempelajari lebih lanjut. Terima kasih!
2022 THis project was part of british council x coventry university grant.
We are Indonesian-based boutique branding artisans and strategists. We work locally and globally. Just reach us anytime, anywhere. 0.7893° S, 113.9213° E