We believe culture is an ever-evolving key element to preserve our mother nature and drive humanity forward.
It all started about 780 thousand years ago. When humans found a way to make an energy source, that marked the cradle of civilization. We invent fire. Fast forward; it fuels the industrial age, wars, and so on. The functionality of the fire really puts our head, seems 'ahead' of other species.
Fire, as our reliable energy partner since ancient times, not only ends in it's form as the source of making our raw food taste good, it becomes a symbol. AGNI, or Geni, is a deity of flames that becomes our source of energy and inspiration. We take this name profoundly, as we are surrounded by a vulcanic mountain range here in the Equatorial Emerald, Indonesia. Such a perilous beauty, so it seems.
And moving to the present age. Taking the destruction and fertilization process of merapi, we see this as a way of transformation. By eliminating what is archaic, into something that is bountiful and full of life. We apply this spirit into our practice. Strive to revolutionize the atrocious traditions into something that is sustainable, mostly for Mother-Earth (Bumi Pertiwi). We called this movement: Neo-Indonesiana.
Core services:
creative cultural direction / consultation / brand symbols / strategy / identity / content production / story & narrative building / intellectual property creation.
New update: prompt and artificial intelligence prompt creations / A.i supervision
core team:
kresna dwitomo, rahadian bima, jasmine kane, yuvi asriwedari, adam zelig, wisnu adhikusuma, mutiara satibi.