The early era of Hotels in Bali.
The Bali Hotel is one of the earliest establishments of hospitality on the island. Built in 1927, the Dutch KPM's first point of rest and departure for the trip to the eastern part of Indonesia.
But here's the interesting part: we put it on 1946 for the logotype. Why? Because in that era, in that year, Indonesia became 2 nations of states—which declared themselves Serikat Indonesia Timur; you can google this.
From our colonizers and now can be enjoyed by a mass audience for as little as $20/day! So enjoy.
Hujan di Jalan Veteran.
Pagi itu, ku menanti sebuah janji. Di Bali kutambatkan hati. Sebuah renungan, apa itu? kapan?
Hujan, dan State Express-ku menemani. Oh roda ekonomi, revolusi, ku merindukan suatu tahta.
Denpasar - 1946.
Recollection of thoughts, a memory in a room.
Imageries here are for reference only. Any artworks that don't belong to us, duh...are respectively owned by its creators!
Pernahkah kamoe orang bosan dengan semoea hal jenama-jenama ini? Perlukah saja menoeliskan maksoed dan toedjoean rancangan? Saja rasa hal itoe soedah dapat terdapat pada perasaan sadja. Silahkan poean dan toean rasa sadja karja kami ini.
Bagaimana pendapat anda sekalian? Soeka, kami patoet berbangga, tidak soeka? Maaf tapi kami tidak perdoeli. Namun bila ada oempan balikj yang baik dan koenstructive, dengan senang hati kami dapat terima.
Ini boekan lagi masalah selera atawa siapa yang dapat penghargaan, tapi kebebasan berekspresi yang temboes batas boeng!
Credits & Credentials
This project is part of an experimental internship done in a specific region in Indonesia, with a chance to try out anything that can be tried.
For instance, this project's early idea is to 're-brand' a village in Bali. But it pivoted because, let's not rebrand the village. What if it becomes more gentrified and goes viral in the next few days? So we want to do the impossible: rebrand a hotel that is Indonesian State Owned.
Designer: Tesar
Creative Direction: Kresna
Body Text Typeface: Frasa by Tokotype
Internship Program: ISI Denpasar, 2024
