To be free & good.

Menurut karya sastra yang tertuang dalam Hikayat Raja-raja Pasai, penyebar Islam di wilayah Nusantara adalah para saudagar. Kegigihan, kejujuran, serta keilmuan dalam berdagang, mewujudkan keteladanan yang patut diwariskan.

Secara harfiah arti halal adalah lepas; atau hal-hal yang boleh dan dapat dilakukan karena bebas atau tidak terikat dengan ketentuan-ketentuan yang melarangnya.

Sedangkan thayyib berarti baik, bagus, sehat, dan lezat. Adapun thayyib berkenaan dengan standar kelayakan, kebersihan, dan efek fungsional bagi manusia.

Task:

BRAND STORY

VISUAL IDENTITY + ARABIC CALLIGRAPHY

COLLATERALS DESIGN

Industry: FOOD & BEVERAGE

Year: 2023

Team: MUTIARA SATIBI, RAHADIAN BIMA, ABDURRAHMAN HANIF, WISNU ADHI KUSUMA, ARYO DAMARSETO

AGNI Tjap AJAM 38_Calligraphy
AGNI_TJA38_Piring_AGNI_Tjap Ajam 38_-12
AGNI_TJA38_Piring_AGNI_Tjap Ajam 38_-14
AGNI_TJA38_Piring_AGNI_Tjap Ajam 38_-15
AGNI_TJA38_Piring_AGNI_Tjap Ajam 38_-16

Rancangan Piring terinspirasi dari tempat makan yang sudah lama.

tjapajam38_1727524800_3467051996090479873_67014618767
tjapajam38_1727578800_3467505257394431835_67014618767
tjapajam38_1727941500_3470615413300882031_67014618767
tjapajam38_1729857600_3486620861904456580_67014618767
tjapajam38_1730700000_3493687547262536917_67014618767
tjapajam38_1729846800_3486530267983249012_67014618767
AGNI_TJA 38_Image1
AGNI_TJA 38_Image5
AGNI_TJA 38_Image2
AGNI_TJA 38_Image3
AGNI_TJA 38_Image4
AGNI_TJA 38_Image6
AGNI_TJA 38_Image7
AGNI_TJA 38_Image8
PAxTJA38_12
PAxTJA38_14
Projek AGNI_Tjap Ajam 38_5
Projek AGNI_Tjap Ajam 38
Projek AGNI_Tjap Ajam 38_3
WhatsApp Image 2024-06-27 at 11.00.09
Projek AGNI_Tjap Ajam 38_Facade

  

AGNI_Tjap Ajam 38_5
AGNI_TJA38_@2x-80

VERDICT


Tjap AJAM 38 is a journey for us to define culinary branding scene in Bandung, our hometown. All of this is made possible by the visionary aspect of the founders also. 
Thank you Pak Haji Dede, Hedi Rusdian, and all the team making the works that collaborative and open. Let's makan!

Projek AGNI (Kreasi Arta Dharma Ltd.) is an Indonesian-based boutique branding agency and strategic consultancy. We work locally and globally.

Just reach us anytime, anywhere. 0.7893° S, 113.9213° E - Ideology / Design / Culture.