Exploring Ambarrukmo Jogjakarta

Ambarrukmo, a leading heritage hospitality group in Jogjakarta needs to develop a new chapter of online digital presence through social media activation. 

To do so, we need to produce content that not just seems like an advertisement but to be seen as a traveler who wanders around the regions, thus, amplifying their message as the Gateway of Java. 

Task:

Content Strategy 

Content Production

Industry: hospitality

Year: 2022

Team: Bima saprilla, kresna, jasmine, angga bakti, adam zelig, chelvin, wahib arif.

Graphic Exploration on the content

Kota Gede, on a dawn, sells many foods, jamu and snacks, and then it turns into bustling trades and bargains in the afternoon.

As one of the early cultural center in Indonesia, there is so much to explore for the content ingredient. Through stories of every element that constitutes the culture and fundamentals of Yogyakarta.

We tell stories to the audience through trivia of landmarks, trivia of culinary delicacies, trivia of craftsmanship, and tembang of legacy. This also serves as a fundamental touch of 5 senses experience that guests will enjoy.

We captured the essence of what it feels like to live as a traveller and daily life by walking into the alleys, seeing alternative art movements, tasting the home-cooking places. 

Going beyond what the buzzing touristy places such as Bendo Nyawiji (although one of the place, Bendo, got famous by getting coverage from Multinational News.)

An ancient text within the same locations as

the Ugly Noodle Production village

A humble yet tasty noodles made entirely with

cassava and traditional methods

The result of this production is that Ambarrukmo can touch a diverse community in Jogjakarta and present a unique way of tourism for the guests besides the mainstream traveler's itinerary around the city.