Redefine new statement for outfit heritage in Solo

Redefine new statement for outfit heritage in Solo

Soekirman Indonesia

Strategy, Brand Identity, Graphic Design, Photo Direction

Solo, as the spirit of Java and its wonders. Have certain flair on taking their heritage got passed down, from the social structure to tiny details such as Batik or Tenun. Unfortunately, these values are beginning to decline as the younger generations slowly left the old ways. And we're not talking just about Solo, most of the artisan villages in Indonesia did.

So, the owner of Soekirman asked us to visualize on how the heritage can be worn in different ways. We helped them to develop the Brand IDentity to the photographic concept. So our heritage can be as confident as any other pairs of sneakers in every occasion.

Solo sebagai jiwa dari Jawa memang mempunyai daya tarik tersendiri, dari mulai tata krama, hingga pakaian yang dipakai dan siapa yang memakainya. Namun nilai-nilai ini sudah mulai ditinggalkan oleh generasi selanjutnya karena tergerus zaman.

Sekelompok anak muda dari Solo, ingin membuktikan bahwa desa Batik konservatif di Kauman, bisa ditampilkan pada publik untuk lebih baik lagi.

Projek AGNI bekerja sama untuk merancang dari mulai identitas, grafis, hingga arahan konsep foto yang bisa selaras dengan apa yang lampau dan kini.

PARTNER
Dany S. Darmawan & Kauman Batik Village
PARTNER
Dany S. Darmawan
Kauman Batik Village
DESIGN DIRECTOR
Kresna Dwitomo
GRAPHIC DESIGNER
Rahadian Bima Saprilla
BRAND RESEARCHER
Rumi Siddharta
Location
Solo, Central Java
SECTOR
Fashion
YEAR
2019
Soekirman Identity_Logotype_Horizontal – Blue
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AGNI_Soekirman_Image-01

Some photographs on how people dressed back then in the golden era of Nusantara.

How to revive it within today's preference?

Some photographs on how people dressed back then in the golden era of Nusantara.

How to revive it within today's preference?

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A new statement for the Batik Heritage.

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AGNI_Soekirman_RuangRed
AGNI_Soekirman_IbuBlue
AGNI_Soekirman_RumahGreen
AGNI_Soekirman_KrakatauWhite
AGNI_Soekirman_ArjunIrahanBlackGrey

Shape and color for logo and typeface in Soekirman selected from nature, art or social conditions that have existed and inspire, from now and then.

In the spirit for preserving the cultural value and also being relevant to upcoming age.

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Soekirman_Brand Expression

Warna & Huruf untuk Soekirman dipilih dari inspirasi alam, kesenian atau keadaan sosial yang sudah ada, baik sekarang maupun dahulu.

Dalam semangat mempertahankan nilai budaya dan juga relevan dengan zaman yang akan datang.

The word su- or soe-, in older spelling, at the beginning of many Javanese names is a loanword from Sanskrit. This word means “well” or “good”, this is a cognate of Greek εὖ (eu-) (Monier-Williams 1899:1219, s.v. sú).

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AGNI_Soekirman_Logotype-Anatomy copy

Humble yet Bold personality on logotype.

Just as like the soekirman real image.

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Photo Direction Concept

To be aligned with brand image, we provide the Photo Directions to take on. From what pair to be wore, locations, and gestures. And then compile it with the Graphic Elements for social media.

VERNACULAR

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CONTRAST

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AGNI_Soekirman_PhotoDirectionSquare_2
AGNI_Soekirman_PhotoDirectionWide_1
AGNI_Soekirman_PhotoDirectionPortrait_1
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AGNI-Soekirman-Mockup
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Projek AGNI is a team of Branding Artisans based in Nusantara.

Projek AGNI is a Branding Artisans based in Nusantara.

Projek AGNI is a team of Branding Artisans based in Nusantara.

©2019 PROJEK AGNI

©2019 PROJEK AGNI

©2019 PROJEK AGNI