Harnessing the power of Lunar in a wooden timepiece

Harnessing the Lunar Power in a wooden timepiece

Matoa Rakai

Visual Identity, Naming, Graphic Design

Matoa Rakai is the most novel yet, adopt the classic moon phase watch. 

We team up with the in house team and Wordshelf studio to create the campaign concept includes Article Naming, art direction, and graphic design.

Matoa Rakai adalah artikel terbaru dari pionir jam tangan kayu di Indonesia, Matoa.

Kami berkolaborasi dengan tim lintas disiplin untuk menciptakan cerita yang kokoh dalam membawa pesan bulan. Projek AGNI terlibat dalam pemberian nama artikel, grafis, dan juga perancangan properti seni.

PARTNER
PT MATOA DIGDAYA INDONESIA
COLLABORATOR
Executive Producer - Lucky Danna Aria
Creative Director - Yusuf Zulkibri

Strategist - Nicky Borneo

Story - Wordshelf Studio

Art Director - Kresna Dwitomo

Photography - Nara Pratama

Videography -Vee Creative, Erlangga Dimas

Music Scoring - Fahmi Mursyid

Cast: Putri Elgabi, Yori Arsalya 

Director of Photography: Datu Aditya

Copywriter - Dian Anggraini

Costume Stylist - Guffy Perdana

Makeup Artist - Citrabes

Project Logistic: Dhani Agung Sedayu

COLLABORATOR
Creative Director - Yusuf Zulkibri
Story - Wordshelf Studio

Art Director - Kresna Dwitomo

Photography - Nara Pratama

Videography -Vee Creative, Erlangga Dimas

Music Scoring - Fahmi Mursyid

Cast: Putri Elgabi, Yori Arsalya 

Director of Photography: Datu Aditya

Copywriter - Dian Anggraini

Costume Stylist - Guffy Perdana

Makeup Artist - Citrabes

Project Logistic: Dhani Agung Sedayu

WATCH DESIGNER & PRODUCER
Brilian Mutaqin & Yori Araslya
SECTOR
Fashion
YEAR
2018
Matoa-Rakai-Cover
Rakai Moonphase Shade_02

The existence of Rakai Order has only been a myth.

But after the blood moon phenomenon, their activities surface rapidly.

Matoa Rakai Design Process

Courtesy of Brillian Mutaqin & Yori Araslya

Matoa Detail Tambahan Rakai Design-02

Inspired by the lunar phase, it becomes the basic foundation of the design.

Matoa Detail Tambahan Rakai Design-03

Every section of the moon is completed by the second head, which the full states.

Matoa Detail Tambahan Rakai Design-04

The hand shaped in a moon worshipper when it comes to 12 sharp.

Matoa Rakai Graphics_moodboard

Graphic Moodboards

Matoa Rakai Web Page_Desktop-03
AGNI_Matoa_GraphicElements-01
Matoa Rakai Web Page_Desktop-02 copy

CIPTA - RASA - KARSA

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Projek AGNI is a team of Branding Artisans based in Nusantara.

Projek AGNI is a Branding Artisans based in Nusantara.

Projek AGNI is a team of Branding Artisans based in Nusantara.

©2019 PROJEK AGNI

©2019 PROJEK AGNI

©2019 PROJEK AGNI