Deliver the culinary wonders of Archipelago for the world

Deliver the culinary wonders of Archipelago for the world

Harum Rasa Nusantara

Harum Rasa Nusantara

Branding, Graphic Design, Concept

Branding, Graphic Design, Concept

(Pitch)

Projek AGNI proposed Harum Rasa Nusantara (Delightful Flavour of Nusantara) campaign to be an initiative between the Indonesian Ministry of Tourism of Foreign Tourism. The idea is to create a connection for the international audience of the Local Foods

We Collaborated with POT Branding House to create the images to amplify the tastiness of Indonesian street food through a Foodtruck concept the name of Harum Rasa Nusantara and Pesona Indonesia as the message in geographical context.

Projek AGNI berkolaborasi dengan Kementrian Pariwisata Indonesia bagian Promosi Luar Negri dengan mencanangkan gerakan Food Truck di London Britania Raya untuk memperkenalkan makanan asli Indonesia. Kami merancang identitas citra untuk Food Truck tersebut dengan nama kampanye Harum Rasa Nusantara dan Pesona Indonesia sebagai pesannya.

Projek AGNI berkolaborasi dengan Kementrian Pariwisata Indonesia bagian Promosi Luar Negri dengan mencanangkan gerakan Food Truck di London Britania Raya untuk memperkenalkan makanan asli Indonesia. Kami merancang identitas citra untuk Food Truck tersebut dengan nama kampanye Harum Rasa Nusantara dan Pesona Indonesia sebagai pesannya.

PARTNER
Indonesian Ministry of Tourism
COLLABORATOR
POT Branding House
LOCATION
Projected to be launched in UK
LOCATION
Projected to be launched in UK
SECTOR
Food & Beverages
YEAR
2016
HRN_Pesona Indonesia
HRN_Graphic-01
HarumRasaNusantaraAnimate
HarumRasaNusantara_wide_19
HarumRasaNusantara_wide_21

"

Menyajikan pengalaman makanan Nusantara sebagai pemersatu bangsa-bangsa.

Dengan mudah, dan jangkauan luas.

"

"

Menyajikan pengalaman makanan Nusantara sebagai pemersatu bangsa-bangsa.

Dengan mudah, dan jangkauan luas.

" 

To serve the Indonesian cuisine experience as nations affinities act.

With ease and widespread reach.

To serve the Indonesian cuisine experience as nations affinities act.

With ease and widespread reach.

Food Truck Mockup_Harum Rasa Nusantara
HarumRasaNusantara-Logotype-textured

CIPTA - RASA - KARSA

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Projek AGNI is a team of Branding Artisans based in Nusantara.

Projek AGNI is a Branding Artisans based in Nusantara.

Projek AGNI is a team of Branding Artisans based in Nusantara.

©2019 PROJEK AGNI

©2019 PROJEK AGNI

©2019 PROJEK AGNI