A concept of breathing space in Bali

Ecologically centric living habitat (Eco-Living) has become one of the most potential developments in the hospitality industry. Perpetuating the local wisdom of consciousness with the responsibility of sustaining the social, environmental, and cultural aspects.

We develop Sēla ('space' in Bahasa) with the clients to offer a breathing space to embody conscious living and give one a deserving break within a space where nature, culture, and people exist harmoniously through the Tri Hita Karana concept.

Task:

Full branding service

Identity, concept, strategy, amenities direction

Industry: hospitality

Year: 2021

Team: Reyhan salsabil, Bima saprilla, kresna, jasmine kane, aryo damarseto

Collaborator: MOOS Studio, LARCH, 

Graphic Exploration on the content

Amenities design of sēla derived from the senses. whether we can touch the texture, or feel the soundness of those faculties.

We enjoy working on this project. Personally, it brings us to conceiving the ideal form of true slow living, amid the pandemic that happened when this project was on the run. 

Hospitality is quite a personal endeavors for Indonesians. In Bahasa, hospitality has a specific term, which is Perjamuan.  It goes beyond service and making sure guests feel at home.

From an economic standpoint, yes, hospitality reigns as one of the major contributions here. But when you really take a closer look at the real collectivity, it is a close-knit bound that drives from mutual respect.

So, in sēla we want to apply those respects not only to the ones who have the highest bids but definitely to respect the supreme power, the mother nature, Pertiwi herself, in the form of offering the best for the guests. 

The result for this branding is... There is no result. The project got cancelled; it turned into something else. The only result is the branding process that got 0 revision, 0 realizations, and 100% satisfaction for us as a branding artisans. We still love you client, we still paid in full, and we are happy with the concept.